From Dubai to Oman, Qatar to Bahrain, this is a region that the rest of the world wants to do business with. Demand for meetings and incentive facilities is booming and now it has its own event, GIBTM. In this first podcast in a series, Paul Kennedy MBE, Group Exhibition Director of Meeting and Incentive Events explains how GIBTM is different to general travel show, what the meetings industry is, why it is called MICE, and reveals some interesting facts from the region’s first research study.

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