Is it possible to get smarter by thinking dumber? That's the premise of Dumbify, a weekly newsletter by today's guest, David Carson. David is an entrepreneur and marketing innovator who applies unconventional thinking to how businesses solve problems. In our conversation, he unpacks what dumb thinking is, the evolution of Dumbify—from collecting patterns and mental models to finding stories to bring those concepts to life—why clever is the enemy, and dumb stands out. If you've ever sat around wondering what potato chips can teach you about business, then this conversation is for you.

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