Guest Tony K Silver is a multi-award-winning LinkedIn expert, who has been helping people on the platform since 2008. He works with individuals and teams. He also presents on LinkedIn at conferences, expos, and company events, live and Online. Because LinkedIn is the preferred platform of professionals, he can work across many different industries, which include professional services, financial, coaches, and speakers, and has clients worldwide. Summary – Why this discussion matters In this episode, I speak with Tony K. Silver, known as "the LinkedIn profiler," about how to optimize LinkedIn profiles for maximum impact. He emphasizes the importance of understanding users' limited attention spans (the "seven-second syndrome"), strategic keyword placement for improved searchability, and creating valuable, consistent content. Tony stresses the importance of a strong "top card" (banner, headshot, headline) and the "About" section with a clear call-to-action. Takeaways You Have 7 Seconds: LinkedIn users judge profiles quickly—your banner, photo, and headline must clearly communicate what you do and why you matter. Use Keywords Strategically: Being found on LinkedIn depends on having the right keywords strategically embedded throughout your profile. Content Quality and Consistency Matter: Posting informative and engaging content regularly (even just biweekly) builds visibility and trust. Social Media WWW.tonyksilver.com

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