In Episode 43, Billy Donnelly welcomes director Nick Bilton to the show to discuss his HBO documentary Fake Famous, which attempts to turn three individuals into "famous" social media influencers. Through their talk, Billy and Nick dive into the idea behind the film's social experiment, lessons learned about why people seek fame through social media, the dangers of relying on social media platforms for personal validation, the presence and importance of bots in establishing one's social media presence, the economic system that allows a rigged social media system to persist, the amount of work that goes into a social media's online persona and facade, the mental health impact that pretending has long-term on influencers, the financial cost of paying to be internet famous, the bet that influencers make in keeping up their charades, the effect that social media has on our overall self-worth and self-esteem, and whether or not social media's chapter in history will be written as one of benefit or destruction. 

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