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Listen "Building Insanely Great Products Audiobook by David Fradin"
Episode Synopsis
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Title: Building Insanely Great Products
Subtitle: Some Products Fail, Many Succeed - This Is Their Story
Author: David Fradin
Narrator: David Fradin
Format: Unabridged
Length: 3 hrs and 52 mins
Language: English
Release date: 02-09-17
Publisher: Spice Catalyst Media
Genres: Business, Career Skills
Publisher's Summary:
Building Insanely Great Products is dedicated to one goal: to help you learn how you can enhance the chances of product success and reduce product failure. Steve Jobs coined the term "building insanely great products" and this book, with many real-life examples, tells the story of what he meant by that phrase and how every organization can build insanely great products and services. Building Insanely Great Products covers the six keys to success, how to do market research, the importance of customer loyalty, innovation and design, using personas for development and not just marketing, determining the product's value proposition, the correct way to prioritize product features, market sizing that works, market segmentation, product positioning, distribution strategy, product lifecycle framework and process, and the customer journey and digital transformation. As Steve Johnson, the grandfather of product management training says: "We've learned that companies often don't know why they succeed and why they fail. Many rely on luck; too many rely on 'HIPPO' - the highest paid person's opinion. And if you don't know why you succeed, you won't know how to succeed again."
Title: Building Insanely Great Products
Subtitle: Some Products Fail, Many Succeed - This Is Their Story
Author: David Fradin
Narrator: David Fradin
Format: Unabridged
Length: 3 hrs and 52 mins
Language: English
Release date: 02-09-17
Publisher: Spice Catalyst Media
Genres: Business, Career Skills
Publisher's Summary:
Building Insanely Great Products is dedicated to one goal: to help you learn how you can enhance the chances of product success and reduce product failure. Steve Jobs coined the term "building insanely great products" and this book, with many real-life examples, tells the story of what he meant by that phrase and how every organization can build insanely great products and services. Building Insanely Great Products covers the six keys to success, how to do market research, the importance of customer loyalty, innovation and design, using personas for development and not just marketing, determining the product's value proposition, the correct way to prioritize product features, market sizing that works, market segmentation, product positioning, distribution strategy, product lifecycle framework and process, and the customer journey and digital transformation. As Steve Johnson, the grandfather of product management training says: "We've learned that companies often don't know why they succeed and why they fail. Many rely on luck; too many rely on 'HIPPO' - the highest paid person's opinion. And if you don't know why you succeed, you won't know how to succeed again."
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