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Listen "The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding by Jacquelyn A. Ottman"
Episode Synopsis
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Title: The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
Author: Jacquelyn A. Ottman
Narrator: Jacquelyn Ottman
Format: Unabridged Audiobook
Length: 7 hours 25 minutes
Release date: February 7, 2011
Genres: HR & Admin
Publisher's Summary:
Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going 'beyond green'--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.
Title: The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
Author: Jacquelyn A. Ottman
Narrator: Jacquelyn Ottman
Format: Unabridged Audiobook
Length: 7 hours 25 minutes
Release date: February 7, 2011
Genres: HR & Admin
Publisher's Summary:
Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going 'beyond green'--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.
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