I interview Mayor Rex Parris from Lancaster, CA who is recognized as one of the most successful and innovative trial lawyers alive today. Rex handles a wide variety of cases, ranging from severe personal injury to class actions, products liability, and business torts. Rex has obtained numerous multi-million dollar verdicts, settlements, and judgments on his clients’ behalf, including 2009’s highest jury verdict in the United States ($370 million).  In 2013, PARRIS law firm reached the impressive milestone of over $1 billion in verdicts and settlements. How starting as a defense lawyer shaped his abilities to be a great plaintiff lawyer. How lawyers can use cognitive science to help improve their persuasion and structure their argument. Actions to improve your ability in front of a jury using horizontal segmentation. How data and cognitive research will make the current trial system unsustainable in the future. His take on facial micro-expression software used in jury trials allowing him to slice up which emotional elements was most amiable to certain parts of the case. How anchoring works and keeping the verdict from being “pulled down.” The right body postures, eye contact and the critical difference that they can make on the verdict. How to counteract the conformity bias. Send us a text

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