Episode 4 explains that one of the most important cornerstones of building an engaged culture is two-way, transparent and consistent communication. Informing your team of critical and non-critical updates helps to build trust. The information must be concise, clear and targeted. One of the obligations of any corporate communication strategy is to save readers time, such as placing the most important information in the title and including key information in the headline or subject line. With busy employees, that may be as far as they get in your communication. Don’t assume your recipient is reading all your information, they aren’t.The Get Engaged! Strategies for building an engaged work culture book and workbook are available on Amazon.

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