Happy Woo Wednesdays!If you want to build a lasting brand you have to lead with your values, and messaging is at the foundation of not just communicating those values, but putting them into action. This is what you will learn today on Get A Heck Yes!Justine Wentzell-Chang is the founder of Red Balloon Station where she empowers culture-changing, community-lifting, and equity-driven BIPOC + woman-owned businesses with strategic and impactful copywriting, brand storytelling, and messaging strategy.Building a distinct and memorable brand voice to help you stand out in a crowded market and find your people/help your people find you:1) Take time to determine and understand your Brand Archetype2) Intimately know your Ideal Customer Avatar and use their language3) Dig deep to know and define your core values and conviction codes4) Be specific about what makes you different from your competitorsConnect with Justinewww.redballoonstation.comhttps://www.instagram.com/redballoonstationConnect with Carissa Woohttps://calendly.com/carissawoo/discovery-call

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