Best Practices for Implementing a Location-Based Marketing Strategy in 2025

26/06/2025 23 min Temporada 1 Episodio 3
Best Practices for Implementing a Location-Based Marketing Strategy in 2025

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Episode Synopsis

In the final episode of our three-part series, we explore how today’s top retailers are leveraging location-based marketing to drive real results. As customer expectations shift toward personalization and immediacy, brands that localize their strategies are seeing the biggest wins. In this episode, we’ll cover:What location-based marketing really means in 2025—and why it matters more than everHow leading businesses are using location data to boost engagement, conversions, and customer loyaltyBest practices for implementing your own strategy, from pilot programs to full-scale rolloutJoin Pamela DeLoatch as she sits down with Nick Patrick (CEO & Co-Founder, Radar) and Scott Perry (VP of Strategic Marketing, Worldwide Golf Shops) for a forward-looking conversation on what’s working—and what’s next.

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