In this episode, JC and Ardis discuss Meta's recent AI announcements, including the release of Llama 3, the best open source AI model available, and the introduction of Meta AI assistants across their products. They explore how these developments are transforming social media interactions and enabling more seamless AI experiences. The conversation also touches on the concept of "brandformance," linking brand and performance marketing using AI, and the potential of AI-powered wearables like Meta's Ray-Ban glasses. Tune in to learn about Meta's comprehensive AI strategy and its implications for the future of social media and augmented reality.Meta's Llama 3 Open Source AI ModelLlama 3 is currently the best open source AI model availableIt approaches and sometimes beats the performance of smaller closed-source models like Claude 3 SonetOpen source models enable faster innovation and more accessible AI integration for various use casesMeta AI Assistants Across ProductsMeta is introducing AI assistants across their ecosystem, including WhatsApp, Facebook, Instagram, and their feedThese assistants provide context-aware support, allowing users to interact with content more effectivelyAI assistants in social media feeds can help users engage with posts, videos, and articles without leaving the platformBrandformance: Linking Brand and Performance MarketingBrandformance is a strategy that combines brand marketing with performance marketingIt involves creating viral, organic social media content that subtly promotes a product or brandThis approach can be more cost-effective than traditional top-of-the-funnel marketing methods like Super Bowl adsAI-Powered Wearables: Meta's Ray-Ban GlassesMeta's Ray-Ban glasses integrate AI capabilities into a stylish, accessible wearableThe glasses offer features like voice-activated assistance, photo and video capture, and integration with other appsThe success of these glasses depends on factors like pricing, functionality, and social perceptionThe Future of AI in Social Media and BeyondMeta's AI strategy demonstrates the growing importance of AI in social media and other industriesAs AI becomes more integrated into our daily lives, it will transform how we interact with technology and each otherThe development of AI assistants and open source models will continue to drive innovation and accessibility in the field
- - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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