I moved to a new state a few months ago and have been searching for a good local, independent coffee shop with ethically traded coffee--in vain. So, I go to Starbucks a few times a week. The concept of quality at Starbucks is not the coffee, which is probably why people doctor it with flavored sugars and milk. Its quality has always been environment. One of my first jobs was with Airstream, manufacturer of quality recreation vehicles. Everyone in the company was aware of the need for quality. The question for you today is are you contributing to building quality, ethical products that serve your customers and society? On a personal development note, I leave you with Seven Daily Habits from Richard Koch in The 80/20 Principle.

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