In this week’s Business Bytes, host Garry Kelly talks to Wayne Mullins, founder of Ugly Mug Marketing and creator of the Agency Accelerator. Wayne shares his unique approach to marketing, emphasising the importance of focusing on a smaller group of clients and turning them into business evangelists. He discusses the value of deep customer relationships, understanding clients' true needs, and creating personalised marketing strategies. Wayne also touches on the role of traditional media, the impact of AI, and the distinction between risk and recklessness in entrepreneurship. The episode concludes with insights into leadership, client interactions, and Waynes' professional journey.
 
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