Listen "Fix This Next"
Episode Synopsis
Fix This Next.
Download the worksheet so you can see the questions that I've put together to assess your business with regard to finding out what to fix next.
https://drive.google.com/file/d/13_DRbDdk5oCdfeQike-wctiCBlPppryF/view?usp=share_link
It's about finding the lowest level need in your business, and then putting together a plan to fix it.
The Atomic Success Program is about finding your vision and your values, and then putting in place a step-by-step plan, to achieve what you need to do to make your vision come true.
Fix this next is a method of identifying what you need to fix in your business in the correct order.
It's based on the excellent book by Mike Michalowicz, titled 'Fix this Next'
In the book, Mike identified a business hierarchy of needs, based on Maslow's Hierarchy of Needs, which was published in the 1943 paper titled ‘A Theory of Human Motivation’.
Maslow’s hierarchy of physiological needs suggests there are five core needs that form the basis of human behaviour and decision-making.
The lowest level of need in the human hierarchy is air, food, water, shelter, sex, and sleep. These are called physiological needs.
The next level was safety. We needed a secure and safe environment, both physical and financial security.
The next level of belongingness, friendships, love, community, and family, the human need to belong to a tribe.
Then esteem, which is confidence, self-esteem, self-worth achievement and respect.
Finally, self-actualization, morality, creativity, self-expression and helping others to achieve self-actualization.
Humans automatically satisfy the lowest level need, for example, it's very difficult to self-actualize if someone is choking you because your lowest level need becomes air to breathe and you revert to the lowest level need.
Mike Michalowicz argues that businesses have needs, they have lower-level needs and higher-level needs, what he calls to get and give needs.
He discovered that most business owners try and master all things at once.
They try to do everything at the same time, they find themselves continuously firefighting, the next priority is the next drama, the next crisis that they need to fix.
The problem with that is prioritizing everything, which means that nothing becomes the priority.
So just like the human hierarchy, all the elements of the business hierarchy are always in play at all times. However, you should only concentrate your energy on solving one issue at one level at any one time.
The golden rule is that you always satisfy the most essential need, the lowest level before addressing any need above it.
The business hierarchy of needs levels are
the creation of cash - Sales
the creation of stability- Profit
the creation of efficiency - Order
the creation of transformation - Impact
and the creation of permanence - Legacy.
The workbook asks you to consider the GET needs of sales, profit and order.
Because once you nail these, you can work on the rest of it yourself. You won’t need any help.
Download the worksheet so you can see the questions that I've put together to assess your business with regard to finding out what to fix next.
https://drive.google.com/file/d/13_DRbDdk5oCdfeQike-wctiCBlPppryF/view?usp=share_link
It's about finding the lowest level need in your business, and then putting together a plan to fix it.
The Atomic Success Program is about finding your vision and your values, and then putting in place a step-by-step plan, to achieve what you need to do to make your vision come true.
Fix this next is a method of identifying what you need to fix in your business in the correct order.
It's based on the excellent book by Mike Michalowicz, titled 'Fix this Next'
In the book, Mike identified a business hierarchy of needs, based on Maslow's Hierarchy of Needs, which was published in the 1943 paper titled ‘A Theory of Human Motivation’.
Maslow’s hierarchy of physiological needs suggests there are five core needs that form the basis of human behaviour and decision-making.
The lowest level of need in the human hierarchy is air, food, water, shelter, sex, and sleep. These are called physiological needs.
The next level was safety. We needed a secure and safe environment, both physical and financial security.
The next level of belongingness, friendships, love, community, and family, the human need to belong to a tribe.
Then esteem, which is confidence, self-esteem, self-worth achievement and respect.
Finally, self-actualization, morality, creativity, self-expression and helping others to achieve self-actualization.
Humans automatically satisfy the lowest level need, for example, it's very difficult to self-actualize if someone is choking you because your lowest level need becomes air to breathe and you revert to the lowest level need.
Mike Michalowicz argues that businesses have needs, they have lower-level needs and higher-level needs, what he calls to get and give needs.
He discovered that most business owners try and master all things at once.
They try to do everything at the same time, they find themselves continuously firefighting, the next priority is the next drama, the next crisis that they need to fix.
The problem with that is prioritizing everything, which means that nothing becomes the priority.
So just like the human hierarchy, all the elements of the business hierarchy are always in play at all times. However, you should only concentrate your energy on solving one issue at one level at any one time.
The golden rule is that you always satisfy the most essential need, the lowest level before addressing any need above it.
The business hierarchy of needs levels are
the creation of cash - Sales
the creation of stability- Profit
the creation of efficiency - Order
the creation of transformation - Impact
and the creation of permanence - Legacy.
The workbook asks you to consider the GET needs of sales, profit and order.
Because once you nail these, you can work on the rest of it yourself. You won’t need any help.
More episodes of the podcast Garage Owners Network (UK)
SWOT Analysis (Replay)
04/01/2026
What if IPut My Prices Up - Replay
21/12/2025
The First 3 Stages of Business
05/12/2025
Growing Pains - Bigger isn't always Better
12/11/2025
How to use AI in your Marketing
06/11/2025
The 3 D's of Building Systems
23/10/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.