We talk about real-world data and the implications of IDFA deprecation.
Now there has been a lot of VERY BAD information being published on this topic. So today we have with us 3 real-world practitioners and some real data about what’s actually happening.
More specifically we will discuss:
#1. Real world data and impact of IDFA Deprecation
#2. Specific changes to how we do UA and Marketing based on the effects of IDFA Deprecation
#3. Implications to product and monetization design
#4. Who are likely winners & losers from these changes?
SPEAKERS:
1. Brian Bowman, CEO of Consumer Acquisition:
2. Matej Lancaric, Independent UA & Marketing Consultant:
3. Warren Woodward, Co-founder and Chief Growth Officer at Upptic
Overview: 
0:00 Intro 
2:15 Games Impact: Real Data 
12:02 Winners, Models, Supercell 
16:47 Algo Instability, Lookalikes  
20:43 Google Performance 
23:35 Unity Perf Explained 
26:20 ROAS Loss 
30:05 Specific Marketing Changes 
36:43 SKAdnetwork Conversion Value 
43:17 Creative Testing on iOS 
44:43 Reactivation Campaigns  
46:13 Strategic Maneuvering 
48:56 CPG Marketing 
53:20 Product Implications 
56:42 Winners & Losers

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