Building a marketing presence is essential to the success of an advisory practice.  Gone are the days of dinner seminars and cold calling.  Today, marketing success requires not just understanding but mastering digital technology – disciplines like search engine optimization, social media and text messaging.  To make that challenge more daunting, it must be done at scale and continually adapt to new technology.  My guest today is one of the foremost experts on advisor marketing, and he will discuss the latest trends he is seeing. - Here are some links for more information on Robert and Snappy Kraken: · Robert’s personal web page · Snappy Kraken’s web page  A message from Advisor Perspectives and Vetta Fi: To learn more on this and other topics, check out our full schedule of upcoming CE-approved virtual events.”

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