Send us a textThe path to breakthrough ideas starts with… the bad ones.In a world obsessed with perfection, Jason Keath makes a counterintuitive—and surprisingly liberating—case: bad ideas aren’t the enemy, they’re the engine. As the founder of Social Fresh and a longtime advisor to brands seeking creative edge, Jason argues that creativity is a process, not a personality trait—and the faster we get comfortable with failure, the faster we unlock genius.In this episode, Jason and Jeremy talk about:Why we mythologize creativity—and how to make it practicalThe Fast & Ugly method that beats overthinkingHow constraints fuel creativity rather than stifle itWhat teams get wrong in brainstorms—and how to fix itWhy “creative blocks” are often just fear in disguiseThe surprising neuroscience behind idea volume and qualityWhy marketers, leaders, and founders need to stop waiting for inspirationWhether you’re leading a brand, launching a product, or staring down a blank page, this conversation will help you stop polishing and start producing.Links:Jason’s site: jasonkeath.comSocial Fresh: socialfresh.comJason’s book: The Case for More Bad Ideas (Out now!)

Ver todos los episodios