Listen "Information Surface and Brand"
Episode Synopsis
Many people think that your brand is the value of your company name. Not even close. Brand is managing your customers' experience of your product. You do this where the three Cloud Membranes intersect. Your information Surface has to cover that space and inflate with it as the Cloud inflates the number of intersections there. Can’t keep up? Welcome to Japan!
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.