The go-to-market engine has become clunky, weighed down by accruing inefficiencies and unsustainable costs – a phenomenon dubbed "Go-to-Market Bloat." This podcast dives into the root causes and presents a powerful solution: GTM AI.Here's a breakdown of the problem we see and how we intend to solve it: The GTM function is costly and inefficient due to the numerous tasks, tools, processes, and specialists required, leading to underwhelming and unsustainable results.Companies need a systematic, strategic approach to infusing AI across the entire go-to-market engine, termed "GTM AI," to eliminate bloat and achieve true velocity.GTM AI is the key to future-proofing businesses by freeing people to strategize and execute, restoring efficient and predictable operations, and ultimately achieving attractive and sustainable financial profiles.The time has come to shed the weight of bloat and ignite your go-to-market engine with the transformative power of AI. Embrace go-to-market AI and propel your business into a future of streamlined operations, accelerated growth, and sustained profitability.

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