In this episode of Future Proofed, host Kyle Coleman interviews Ayalla Goldschmidt, a Solutions and Product Marketing Leader at ServiceNow, about their AI implementation journey.Key highlights:Bottom-up AI adoption: Ayala's team started small, experimenting with AI tools like Copy.ai for product marketing tasks. This grassroots approach allowed them to demonstrate value before seeking wider organizational buy-in.Practical use cases: Early applications included researching industry trends, developing personas, and content creation assistance. The team found AI particularly helpful for adapting content for different audiences and formats.Overcoming skepticism: By showcasing concrete examples and encouraging experimentation, Ayala's team was able to generate excitement and drive adoption across the marketing organization.Scaling implementation: What began as a small pilot expanded to over 200 licenses across product marketing and digital teams, with potential for further growth.Best practices: Ayala emphasizes the importance of learning effective prompting techniques, having humans review AI outputs, and codifying processes into reusable workflows.Change management: Ayala highlights the critical role of change management principles in driving AI adoption, including stakeholder buy-in and demonstrating value.Tool selection criteria: ServiceNow chose Copy.ai for its ease of use, pricing model, and long-term workflow capabilities that aligned with their company DNA.Ayala's advice for AI implementation: Start small with early adoptersLearn to prompt effectivelyAnd focus on removing friction from existing processes. By taking an iterative approach and demonstrating clear value, organizations can successfully integrate AI into their workflows.

Ver todos los episodios