The Boston Globe sees quality convert as AI crushes clickbait

11/10/2025 44 min
The Boston Globe sees quality convert as AI crushes clickbait

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Episode Synopsis


Marc Choquette heads SEO at The Boston Globe and has lived in the blast radius of Google since 2009, but he’s a numbers guy and he’s seen something new and exciting.He says the data shows that AI isn’t flattening everything evenly, and sites built on original, local, can’t-fake-it reporting are seeing gains.Marc joins Alan Chapell and I to share the Globe’s playbook on rising above AI slop and how his newsroom has figured out how to “ship, learn, and repeat” its successes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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