Tensie Whelan is Distinguished Professor of Practice at NYU Stern School of Business. Her 25 year career spans journalism, environmental nonprofits, and academia, and she's dedicated to proving that sustainability drives financial value. In this episode, she joins Jenn to explain why we need to reframe decarbonisation as innovation. The transformation toward sustainability creates opportunities to invent completely new products and processes that are better and cheaper.Useful Links:Follow Tensie on LinkedIn hereFind out more about ROSI hereRead Tensie’s book recommendations: Embedded Sustainability by Chris Laszlo and Nadya Zhexembayeva and Doughnut Economics byKate RaworthClick here for the episode web page. This episode is also available on YouTube.For more insights straight to your inbox subscribe to the Future in Sight newsletter, and follow us on LinkedIn and Instagram This podcast is brought to you by Re:Co, a tech-powered advisory company helping private market investors pursue sustainability objectives and value creation in tandem. Produced by Chris AttawayArtwork by Harriet RichardsonMusic by Cody Martin

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