Jon Alexander is the Co-founder of The New Citizen Project and the author of ‘Citizens: Why the Key to Fixing Everything is All of Us’. The New Citizen Project’s mission is to create a stronger society by working with organisations to promote participatory projects that invite people to view themselves as citizens rather than consumers to create meaningful change. In this episode, Jon shares his journey from advertising to activism. He explains the goals of The New Citizen Project and how shifting our perspective to see ourselves as active citizens of the world would allow for collective efforts in the fight for food sustainability and climate action.   Resources and links: Jon Alexander's website The New Citizen Project website Jon Alexander on X Jon Alexander on Instagram Jon Alexander on LinkedIn   Connect: Future Fork podcast website Paul Newnham on Instagram Paul Newnham on X Paul Newnham on LinkedIn Disruptive Consulting Solutions website SDG2 Advocacy Hub website SDG2 Advocacy Hub on X SDG2 Advocacy Hub on Facebook SDG2 Advocacy Hub on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

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