This episode focuses on innovative growth strategies for credit unions, specifically targeting individuals who have recently moved. It highlights that despite the rise of digital banking, people often seek local financial institution access when relocating, making new movers a prime demographic for membership expansion. This episode suggests various approaches for credit unions to connect with these individuals, such as partnering with moving companies, real estate agents, and apartment complexes, as well as utilizing targeted online advertisements. Conversely, the podcast hosts also advise credit unions to educate existing members who are moving on the ease of remote banking to aid in retention. Ultimately, the central theme of the discussion revolves around proactive and unique outreach to capture new members and retain existing ones during life transitions.

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