Episode 6: Top Paid Search Updates of the Year

02/11/2018 31 min Temporada 1 Episodio 6
Episode 6: Top Paid Search Updates of the Year

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Episode Synopsis

Panelists: Doug McCaffrey, Olga Gladycheva, Pierre Levasseur, being moderated by Glenn Schmelzle Updates made by Paid Search platforms that we cover: Custom Intent Audiences AI Attribution models Review & Promotion extensions Ad variations Modeling conversions via GCLID IF function in Ads Account Health score AdWords Experience UI Cross-device remarketing Nearly Exact Exact Match Youtube ad restrictions GSP stops reading emails AdWords + Google Optimize For all the links and the reboot mentioned in this episode, go to:  http://leadgeneering.com/top-paid-search-updates-year