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Listen ""The Beauty & The Beast"- Building a Prospecting Machine - Tillmann Horn | EP 06"
Episode Synopsis
Imagine you start your job as an AE - and suddenly find yourself building the entire outbound-motion of the company.Sounds crazy? Well that's what Tillmann Horn did. He started as a full cycle account executive and then built up the entire outbound motion. Now, he is leading the outbound SDR & Inbound BDR motion in DACH & international markets for Xentral.We talked about how to combine an underlying data suite (sourcing & analytics) with smart sales engagement technology and aligning marketing with sales - focusing all go-to-market efforts on annual recurring revenue.Have a cold drink and enjoy this episode.Tillmann on LinkedInXentral - - -Björn's Linkedin Profile: www.linkedin.com/in/bjoernwschaefer Order Now: My GTM Book Funky Flywheels 🕺💃 GER: https://amzn.to/3Sgi8qk ENG: https://amzn.to/4g2Ly49 My Homepage: www.rowing8.com
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