Running your giving program strategically definitely means thinking out to start of the year, how you're going to approach donors, ask them for gifts and thank them, but it also means putting in place the infrastructure to deal with the unexpected. Missy Kennedy at UNC Wilmington is an expert at this. She's had a lot of success over the past few years engaging the entire campus community and dealing with unexpected needs and challenges that philanthropy could definitely have an impact on. I got Missy on the line to talk about her annual giving program and what she thinks is next for the agile, strategic annual giving program. Check out UNCW at https://giving.uncw.edu/

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