How does an organization celebrate a landmark anniversary of their signature fundraising event with maximum impact? Today, Rob talks with Andrea Cheek and Isabell Novakov, co-chairs of the Cattle Baron's Ball in Dallas, which is the single biggest one-night fundraising event for the American Cancer Society. This year, the event turns 50 with a night for the ages at the legendary Southfork Ranch and a headline performance by music icon Shania Twain. In this episode, Andrea and Isabell share how the event has successfully evolved over the past half-century, how to successfully partner with a national organization, and share details on what may be the best live auction item ever. This is one episode you will not want to miss.

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