Here are three things you’ll learn in this episode: ✔️ What is a challenger brand, and how does it differ from small businesses or startups? ✔️ The scientific approach to understanding what makes your brand truly different. ✔️ Why going head-to-head with bigger brands is a losing strategy—and what to do instead. About John and Gumas: - Website: https://gumas.com/- Linked: https://www.linkedin.com/in/john-gumas-08046/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Enter code for 15% off your first month: FULLYMANAGED15
 Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

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