Here are three things you’ll learn in this episode: 1. Influencer campaigns should prioritize alignment over volume. Many brands fall into the trap of working with influencers who don’t share their values or audience. Long-term partnerships often yield better brand affinity and storytelling than one-off, short-lived collabs. 2. Balance brand awareness and immediate ROI by integrating cross-channel strategies. Influencer marketing alone isn’t enough. Brands should use social media for mass reach but also tap into niche traditional channels (like print or industry-specific media) for deeper engagement. 3. AI can boost, not replace, creative thinking—if used transparently. While some fear AI dilutes creativity, the speaker argues that when used as a tool to aid brainstorming and workflow (not replace people), it can amplify originality—especially when brands are open about how and when they use it. About Jack and The Escape Pod: - Website: https://theescapepod.com/- LinkedIn: https://www.linkedin.com/in/jack-francis/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Enter code for 15% off your first month: FULLYMANAGED15
 Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

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