Here are three things you’ll learn in this episode: - Data and creativity: Balance data analysis with creativity by testing everything and seeing what resonates.- Organic marketing vs. paid ads: Companies can survive with organic marketing by building a strong brand and connecting with people.- What works in digital marketing: Content is king. Quality content is rewarded by search engines. Authenticity is valued over highly polished content. About Dylan and Straight North: - Website: https://www.straightnorth.com/- LinkedIn: https://www.linkedin.com/in/dylan-badura-1b98b431/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Enter code for 15% off your first month: FULLYMANAGED15
 Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

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