SEO Isn’t Dead — You’re Just Doing It Wrong | Andy Crestodina, Orbit Media

08/08/2025 40 min Episodio 240
SEO Isn’t Dead — You’re Just Doing It Wrong | Andy Crestodina, Orbit Media

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Episode Synopsis

You’ll learn: - Why daily blog posts don’t help your domain authority (and what does) - The real role of meta descriptions, long-tail keywords, and AI content - How to get more traffic from Google even as search changes dramatically- Whether AI tools like ChatGPT are replacing search (based on real data) - Why creating content for humans AND AI agents will shape the future of marketing  Plus: - Andy plays “Search It or Scrap It” and delivers blunt, actionable advice on outdated tactics. - We dive deep into how Google’s results pages have evolved, why click-through rates are shrinking, and what smart marketers should do next. If you’re a content creator, agency, or marketer wondering how to adapt to AI, LLMs, and SEO in flux — this one’s for you.
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