You’ll learn:The three key marketing lessons Amanda learned from helping MindBody grow from $30M to $250M, including the role of customer insight, the power of human-first messaging (even in B2B), and why marketing success is built on small wins—not silver bullets.How to market during an economic downturn, from focusing on bottom-of-funnel tactics to making strategic outsourcing decisions when budgets are tight.Why creativity is making a comeback, and how modern brands must shift from lazy, interruptive ads to meaningful, psychologically-driven content that connects.Plus, Amanda plays “Market Me This” and pitches an actual campaign for… mood-based coffee stirrers. (Yes, it’s as fun as it sounds.)
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