Here are three things you’ll learn in this episode:Unique Career Paths in Marketing: Kiara's journey from tech startups and healthcare to higher education highlights how diverse experiences, particularly in client relations and project management, contribute to a well-rounded marketing professional.Authentic Storytelling in Higher Education: The episode emphasizes the importance of genuine student and faculty stories to differentiate an educational institution, fostering a sense of impact and community that resonates deeply with prospective students.Measuring Marketing Success Holistically: Learn how Boston College measures campaign effectiveness through a combination of enrollment data, ad engagement, event attendance, and invaluable anecdotal feedback from students, underscoring the human element in marketing.About Kiara Serret & Boston College:Website: http://bc.edu/lynchschoolLinkedIn: https://www.linkedin.com/in/kiaraserret/✨Sponsors✨Penji, the human-first creative subscription service for agencies and teams.Enter code for 15% off your first month: FULLYMANAGED15Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
 Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

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