Here are three things you’ll learn in this episode: 1.  Balancing Data and Creativity in Marketing: The interview discusses the challenge of balancing data-driven strategies with creative approaches and client preferences. It highlights the need to sometimes have difficult conversations about pivoting strategies when the data suggests it, while also recognizing the value of client input and brand voice. It also touches on the role of AI as a supportive tool rather than a replacement for human creativity and judgment in marketing. 2. The Role of a Senior Digital Advertising Strategist: You'll learn about the responsibilities of Alexis Young, a Senior Digital Advertising Strategist at Delegator. Her role involves working with clients, building strategies for their digital marketing, managing projects, and ensuring their advertising goals are met, specifically focusing on paid advertising across platforms like Google, Microsoft, and social media channels. 3.  Delegator's Services and Approach: You'll gain insight into Delegator, a PPC advertising firm that also offers creative services like website design. Their approach is heavily data-driven, focusing on using analytics to inform and improve their strategies. They emphasize the importance of understanding which metrics impact a client's bottom line and using data to tell a story and guide future actions. About Alexis & Delegator: - Website: https://www.delegator.com/- LinkedIn: https://www.linkedin.com/in/alexis-rose-young/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Enter code for 15% off your first month: FULLYMANAGED15
 Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

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