But this conversation quickly turns into a masterclass on integrity-driven growth, transparency, and sustainable marketing systems. Whether you’re running an agency, hiring one, or somewhere in between, this episode is a must-listen.Three Valuable Lessons from the Episode: Your results are your niche.Michael explains why you don’t need to hyper-specialize when your agency is truly performance-driven. By focusing on results and building systems that work across industries, EZ grew organically into legal and medical markets through word-of-mouth alone.Referrals beat reach.The best leads don’t come from cold outreach — they come from doing great work. Michael shares how client retention and reputation have become EZ’s greatest growth engines, with medical clients staying on for 36–48+ months.Plan before you push.Most agencies throw money at ads and hope something sticks. Michael breaks down how EZ starts with a comprehensive, paid marketing audit before ever launching a campaign — ensuring alignment, accountability, and clarity for every client.Listen now to hear why “just doing what you say you’re going to do” is still the most powerful strategy in the book — and how embracing AI and integrity can help agencies stand out in a noisy, impatient world.
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