On this episode, I'm joined by Steve Wheatcroft — a guy who scaled his company to $30M, successfully exited, and then went on to lead a private equity roll-up to $100M. Steve has seen growth at every level and knows one thing for sure: every problem and every solution in business comes down to people. We dig into what it takes to build a winning team, why people are the biggest challenge and the greatest asset in any organization, and how leadership at scale always circles back to developing and empowering your team. Whether you're running a small crew or eyeing a massive operation, this conversation will help you rethink how you lead and grow through people. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game! 📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with: 🎤 An All-Star Speaker Lineup 📈 Proven Business Growth Tactics 🤝 Networking with Industry Leaders 🎁 Swag, Giveaways & Unforgettable Moments ✅ Seats are limited and will sell out fast — don't wait! 👉 Get your ticket now at LawntrepreneurAcademy.com This isn't just a conference — it's your next level. 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance Instagram: @brianslawnmaintenance 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business MERCH – Brian's Lawn Maintenance Apparel & Gear Whole Ball of Wax  🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More 💼 Business Services Cycle CPA – Save $200 with code: BRIAN PostcardMania – Direct Mail Marketing Branded Bull – Marketing & Branding Experts 🔧 Top Tools & Equipment – Affiliate Partners Use code: BRIANS10 to save 10% at the links below: Equipment Defender Kujo Yardwear – + Free Shipping! ISOtunes – Save 10% Proven Locks Attentive AI – Promo Code Brian50 saves 50% at signup Darwin's Grip Plow-Right Snow Markers Ballard Inc. EarthWay Spreaders Rhino Hitch SureCan USA Comfort Trim 🎟 Industry Events EQUIP Expo – October 21–25, 2025 Use code BRIAN to save 50% off registration Register Now

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