Fabrício Laguna — The Brazilian BA — joins the show for a wildly entertaining and insightful conversation that has everything: a genius dog, a terrifying mobster encounter, and a masterclass on how to market a book without losing your sanity.We dig into how Fabricio became one of the world’s most recognizable voices in Business Analysis, his philosophy on teaching complex ideas simply (with stories and humor), and the marketing strategy behind his book and global brand. Then we shift into the important questions…✔ If his dog could learn one BA skill, what’s the pick?✔ Which BA technique would he use to negotiate with a mobster?✔ And what does a rubber chicken have to do with book marketing?A brilliant mind with hilarious stories and a big heart. You’ll laugh, you’ll learn, and you might rethink how you see business analysis (and dogs).HIGHLIGHTS:3:13 – Fabricio’s very smart dog Pingo and what he teachesus about being agile and nimble.9:40 – Fabricio’s grandfather has car problems and meets atalking horse.13:00 – Fabricio’s book “Please Hold”15:27 – How Fabricio marketed his book.19:50 – Fabricio’s answer to the one horse sized chicken vs.100 chicken sized horses. It signals the beginning of the end for thisquestion.22:43 – Random questions from ChatGPT30:16 – The chickens Fabricio still has to fry.Links:⁠https://thebrazilianba.com/⁠Brazilian BA YouTube Channel⁠https://www.youtube.com/thebrazilianba⁠ Fabricio on Linked In⁠https://www.linkedin.com/in/fabricio-laguna/⁠and Instagram⁠https://www.instagram.com/flaguna/?hl=en⁠Phil's Please Wait post on Linked In:⁠https://www.linkedin.com/posts/phil-barth_pleasehold-activity-7331637322783842305-mgPh?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAA4MR0B9mEyc6h3K1MYQFprHcV5ugUNBw0⁠Galinha Pintadinha (cartoon chickens)⁠https://www.youtube.com/watch?v=1i7p0vTGcBk&list=RD1i7p0vTGcBk&start_radio=1

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