Effective marketing demands discipline, whether you're spending millions on postage or sending "free" emails. Direct response marketing veteran Brian Kurtz reveals how the constraints of direct mail shaped his approach to digital marketing success.Drawing from 40+ years of testing and optimization, Brian explains why many digital marketers fail by neglecting proven principles. He shares practical insights on list segmentation, customer service as marketing, and building lasting customer relationships.You'll discover:The marketing mindset that drove $22M in annual postage spendWhy customer service is a critical marketing functionHow to segment audiences for maximum responseBuilding relationship capital that compounds over timeTesting strategies that work across all channelsThe dangers of channel-dependent marketingBrian details his journey from Boardroom, Inc's direct mail empire to leading Titans Marketing. He explains why understanding marketing fundamentals matters more than chasing trends.Check out Brian's blog at https://www.briankurtz.net/blog/Get more information about Titans Xcelerator here.

Ver todos los episodios