In this episode, we explore the overlooked power of visual communication in life sciences. Lara Laghetto joins us to explain why great scientific visuals go beyond accuracy—and how biotech, pharma, and medtech companies can use design to connect, stand out, and stay consistent across platforms like LinkedIn.We cover:What separates a “good” visual from one that builds brand recognitionThe most common visual mistakes companies make (and how to fix them)Tips for scientists starting out with visual storytellingWhy simplicity beats complexity in both writing and designHow AI, carousels, and even TikTok are reshaping visual strategyWhether you're a founder, marketer, or scientist, this one will change how you think about your next slide, post, or paper.

Ver todos los episodios