From Persona To Personal

From Persona To Personal

Por: Roger Hurni
This is From Persona To Personal, the podcast that takes a closer look into how organizations personalize their marketing. Where we create meaningful moments of brand trust and influence how people interact and engage with brands.
71 episodios disponibles

Latest episodes of the podcast From Persona To Personal

The Opportunities Behind Rebranding a State with Lisa Urias, CEO & Executive Director of the Arizona Office of Tourism 25/07/2024
Attracting New Business Through Value Alignment with VP Tim Vennard & Marketing Wizard Ben Houck of Mazzone Hospitality 06/06/2024
Finding a Niche In a Seemingly Crowded Marketplace with Sonny Smith, Co-Founder of Jampack 30/05/2024
Success Is in the Details with Barton Weiss, CEO and Founder of Barton G. Enterprises 23/05/2024
The Entire Guest Experience Is a Branding Opportunity With Jason Pirock, Corporate Director and Head of Marketing at Springboard Hospitality 08/02/2024
Using Cultural Moments to Market Your Brand With Andy Shallal, Founder and CEO of Busboys and Poets 25/01/2024
Reframing Visit Detroit's Reputation With Chris Moyer, Senior Director of Communications at Visit Detroit 14/12/2023
Embracing Diversity as a Tourism Strategy With Stacy Ritter, President and CEO of Visit Lauderdale 16/11/2023
Exceptional Experiences Are What Drive Word-Of-Mouth Marketing With Jonathan Newar, Co-Founder and CEO at Captain Experiences 09/11/2023
Consistent Customer Referrals Can Sustain Growth With Emmanuel Burgio, Principal and Founder of Blue Parallel 02/11/2023
Using Your Brand Pillars To Drive Value With Jason Brandt, President and CEO of the Oregon Restaurant & Lodging Association 26/10/2023
Why BOYNE Golf Uses Experience Agents To Personalize Every Visitor's Trip With Ken Griffin, Director of Golf Sales and Marketing at BOYNE Resorts 19/10/2023
How Amy's Kitchen Built a Brand Based on Values With Ritu Mathur, VP of Marketing at Amy's Kitchen 12/10/2023
How To Grow Your Brand and Stay True To Its DNA With Catherine Heald, Co-Founder and CEO of Remote Lands 28/09/2023
How To Leverage a City's Features To Attract Visitors With Leonard Hoops, President and CEO of Visit Indy 21/09/2023
Using ChatGPT for Storytelling With Cody Worden, Area Director of Sales and Marketing at Grand Hyatt Vail 14/09/2023
In the Age of AI, Authenticity Is a Differentiator With Lorna Bush, Senior Vice-President of Fineman PR, a Division of Off Madison Ave 07/09/2023
What Happens When Passion Drives the Business? With Matthew de Gruyter, Co-Founder and CEO of Next Level Burger 31/08/2023
How AI Has Changed the Game in Mobile Marketing With Spike Stevens, Chief Technical Officer at LighthousePE 24/08/2023
Leveraging What is Unique About Your Destination With Stan Adams, Executive Director of Sports at Tuscaloosa Tourism and Sports 17/08/2023
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