On this episode, Kia and Matt talk about social media strategies, specifically Instagram. Businesses are more accepted on Instagram than on other platforms. They talk about finding the best platform to connect with your clients. Kia did an experiment comparing results from a print catalog versus an Instagram ad. 59% of internet users use Instagram and 80% of those follow businesses. The aesthetic of your profile is important, making sure your pictures are cohesive. Consistent editing style can give you cohesiveness. Kia’s aesthetic is bright, colorful, fun and playful. Kia suggests if you want to add something new into your aesthetic, make it a part of every shoot so you have a bunch of new, different images to sprinkle into your social media. Kia explains top 9, you’ll want to listen to this! Kia doesn’t think IGTV is going to catch on. While snapchat isn’t a natural fit for Kia’s business, Matt is interested in the ad side of snapchat. Kia’s images do the advertising for her. The fun you see is authentic and something you want to be a part of.DownloadsKiabondurant.com – download for top 5 things to know about instagram Read Full Transcript Transcription was done by Temi.com which means it’s an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video.Kia: [00:01] Hi there, this is Kiah bonderant and you are listening to from nothing to profit with Matt and Kaya,Speaker 2: [00:08] welcome to from nothing to profit, a photographer’s podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. Hey guys,Kia: [00:24] excited today. Matt asked me to talk about some social media and instagram strategies and we were having a side conversation and we wanted to bring it to you guys to share it with you. So Matt, tell everyone what you were thinking.Matt: [00:40] Yeah. So where were you? Just where the conversation we’re just having that was so interesting is you were talking about how like businesses are accepted on, on instagram and people follow businesses naturally on instagram versus like you don’t follow a lot of businesses on facebook and stuff like that. Well people in general don’t. And then you were showing me some stats where it was like the amount of likes that a business. If a business posts on instagram, the amount of likes they get versus if they were to post that on, on, on facebook. So I don’t remember the stats. Like I remember one of them being like Victoria secrets or something like that that you’re showing me. And it was like, you know, they post something on facebook and they get like 2000 likes, but then they post them on instagram and they’ve got like 200,000 likes. Yeah,Kia: [01:25] you’re a, you’re a math person, Matt. That’s exactly right. It’s from a, I found on the Internet it was a news whip is the name of it. And uh, yeah. So I think the thing is when you think about social media, and I kind of put all of this together when I was speaking to a group of photographers and I wanted it to be really start really simple because I think when photographers are looking at what they do for social media, they just get confused. Like, where do I go? What do I do? Am I on Pinterest? Am I on facebook? Am I on Linkedin? Google plus? Like, where do I spend my time, what do I grow? And so I was just looking at what works for me and also, you know, doing some research online and the biggest thing I found was...

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