Marketing isn't just about campaigns—it's about storytelling and connecting with audiences in authentic ways.In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Rick Loughery, VP of Global Marketing at GoPro. Rick discusses his early roles in PR and tech PR, including a pivotal move to California during the tech boom. He highlights how he joined GoPro as the 13th employee and played a crucial role in leveraging user-generated content and early TV advertising, revealing how passion and curiosity drive marketing innovation.  Key takeaways? Surround yourself with exceptional talent, embrace continuous learning, and leverage user-generated content. Success lies in adaptability, seizing pivotal opportunities, and understanding evolving market dynamics. For more marketing resources, check out nativedigital.com

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