Delisi Friday explains how law firm owners can evaluate whether their professional memberships and sponsorships are truly worth the time, energy, and money invested. She introduces a practical tool — Mendelow’s Matrix — to help firms assess influence and interest, make intentional decisions, and stop wasting marketing budgets on outdated commitments.
Key Timestamps:
00:00 – Introduction: Reviewing yearly marketing decisions
01:20 – Why evaluating organizations matters
03:10 – How to assess time and money spent on memberships
05:00 – What is Mendelow’s Matrix and how it works
07:40 – Breaking down the four quadrants
10:00 – Managing differences in team opinions
12:30 – Why open debates improve firm decisions
15:10 – Real-world examples of reallocating marketing budgets
17:00 – When emotional connections still matter
18:30 – Final thoughts and resources for law firms

About the Show:
From Coffee to Cases with Delisi Friday helps small law firm attorneys build referral-driven practices through meaningful relationships and smart, sustainable systems. Each episode offers actionable strategies that help lawyers attract the right clients, grow stronger teams, and create long-term business success.

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