Want to learn how to negotiate and sell authentically? 

In this episode, I spoke with Ritu Natkarni, a global healthcare executive with a rich tapestry of experience across three continents and various commercial functions in the biotech industry. 

Ritu shares invaluable insights into the art of negotiation, emphasizing the importance of coming from a place of authenticity and genuine care. She underscores the transformative power of strategic selling and the pivotal role of empathy in building lasting relationships. Her approach to leadership is refreshing and enlightening, advocating for connection and trust as the foundation of effective leadership.

Tune in to hear Ritu shares:

Her journey from India to the US - navigating new cultures and learning to sell with her unique approach

Tips for “strategic selling” that focuses on understanding needs vs pushing solutions

How she taps into empathy, curiosity, and relationships to build trust and “sell” effectively

Her mindset around win-win negotiations and tips for knowing your non-negotiables

How she stays connected to her evolving authentic self through insightful personal growth rituals



Ritu unpacks her wisdom around bringing your whole self to leadership and negotiations. Tune into this conversation for an insightful perspective to help any woman lead powerfully yet authentically.

About Ritu:
Ritu Nadkarni is a global Sales/Business Development leader and Strategic Marketer with over 15 years of experience working with some of the top Healthcare systems in the world. She is passionate about population health initiatives and nurturing high-performing teams. Her work has resulted in multi-million-dollar revenue and has been acknowledged by multiple presidential awards. 
Ritu considers herself a global citizen and has lived and worked in three continents. She holds a Master of Business Administration degree from the Thunderbird School of Global Management, Glendale, AZ, where she graduated as a Beta Gamma Sigma honor society member. She also holds a master’s degree in International Business from the Symbiosis Institute of Foreign Trade, Pune, India. 
Ritu resides in Houston, TX, with her husband Kunal, their son Ayan (11), and their daughter Avya (8). In her spare time, she enjoys activities with her family – traveling, participating in half-marathons, long-distance bike rides (MS 150), and writing for business publications, including the Huffington Post.  
She is an active contributor in her community and is involved with multiple initiatives related to Child rights and Diversity & Inclusion. She currently serves on the board of Child Rights and You (CRY) Barbara Bush Elementary PTO, American College of Healthcare Executive (ACHE), Ronald McDonald House, and is a fellow of the prestigious American Leadership Forum class XLIX.
Follow Ritu on LinkedIn: https://www.linkedin.com/in/ritu-nadkarni/

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