Send us a textWhat if the key to revolutionizing your partnerships lies in thinking like a category designer?On this episode of Friends with Benefits, we’re joined by Pablo Gonzalez, a self-proclaimed expert and passionate evangelist for category design, to uncover how this powerful framework can transform the way partner leaders approach their programs.🎙️ What to listen for:•Why creating a unique narrative is more impactful than simply competing on “better.”•How to identify and solve unaddressed problems that set your partnerships apart.•The surprising role of self-worth, vulnerability, and authenticity in building stronger personal and professional relationships.From real-world examples like Liquid Death to actionable insights on ecosystem-building, Pablo shares how partner leaders can inspire loyalty, drive exponential value, and create partnerships that stand out.

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