As the next season of Fresh Ears approaches, we’re taking a look back at some of the most enlightening lessons we learned in Season 1. A good format is key to drawing listeners to your podcast, and retaining them. In our second bonus episode, we explore the different approaches used for some of our podcasts.  We hear from Lucy Donnahue (Happiful), Pau Bartoli (Unilever), Charlie Greenwood (NFU Mutual), Jonathan Hill (GML), Martin Loat (Propeller) and Fresh Air producers Geoff Bird, Martin Poyntz-Roberts and Alex Kenning. See omnystudio.com/listener for privacy information.

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