Matthew Elenjickal, CEO and Founder of FourKites, joins Chris Caplice to discuss Fourkites’ role in the supply chain industry. Matt founded FourKites in 2014 with a vision to provide shipment visibility for North American trucking. Seven years later, FourKites now tracks 2 million shipments daily across North America, Europe, Latin America and Asia. Matt shares the knowledge he has attained over the years. Among several visibility topics, ROI, tactical vs strategic value, the impact of technology and blackholes are covered.  To wrap things up, Dr. Inam Iyoob joins Dr. Chris Caplice for the latest North American truckload market rate trends and forecast powered by DAT iQ.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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