As one of the owners of Jaffe, Vivian Hood balances her responsibilities between managing the agency’s relationships with our clients and staff and providing our clients with high-level and strategic PR account leadership, directing teams that execute and implement successful media relations programs. An experienced PR professional and one of Lawdragon's "100 Leading Legal Consultants and Strategists," Vivian delivers critical counsel surrounding high-profile litigation, sensitive matters and crisis management. Clients rely on Vivian and trust her guidance when it matters most.
Serving as an integral senior member of a firm’s marketing department, Vivian takes pride in developing long-term relationships with clients, many of whom she has worked with for a minimum of five, 10 and more years. These partnerships have enabled Vivian to become a trusted advisor to many of the country’s top corporate firms. While some media relations programs focus on immediate results, others depend on long-range planning and benefit from working with someone who fully knows and understands a firm’s culture, philosophies, history and management style. That’s why Vivian’s enduring relationships with her clients allow her to manage effective media relations strategies that she adapts to fit each firm’s evolving needs.
Vivian is active with LMA International and LMA Southeast Region and an editorial board member for Marketing The Law Firm. She is a frequent speaker and published author on a range of marketing and PR, crisis communications, and media relations topics.

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