Bait and Switch

28/10/2025 28 min Episodio 314
Bait and Switch

Listen "Bait and Switch"

Episode Synopsis

314 - Ever felt a twinge of guilt when offering products after a model call or charity session? You’re not alone. In this week’s episode, Heather and I dive into one sneaky thought that’s quietly killing your photography sales, the fear of pulling a “bait and switch.” We’ll talk about what that really means, why your brain might think you’re doing something shady, and how to shift your mindset so you can confidently sell without hesitation.What to Listen For:What the term “bait and switch” really means (and why it’s not what you’re doing)Why photographers feel guilty offering products after “free” sessionsHow this mindset silently sabotages your conversionsNicole’s personal experience building a thriving business through charity auctionsThe difference between transparency and deception in your client communicationThe #1 shift that turns your marketing into genuine serviceHow to educate your clients before the session so they feel confident and informedWhy your thoughts about money and worth show up in every sales conversationHow to serve from integrity while still running a profitable businessIf your brain’s been whispering, “I don’t want to trick people,” it’s time to turn down that noise. You’re not being deceptive, you’re being transparent and generous. When you lead with clarity and confidence, clients feel it. Hit play to hear how to shift your mindset and finally stop second-guessing your sales process.Episode LinksNicole’s Instagram: @nicolebegleyofficialHeather’s Flourish Academy - https://flourishacademy.mykajabi.com/Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.comFreedom Focus Formula – www.freedomfocusformula.comElevate – www.freedomfocusformula.com/elevateCommercial Pet Photography Academy – www.hairofthedogacademy.com/commercialJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.